Care for the material, respect for nature

It is not easy to treat terracotta, stone and marble. They are noble, porous, delicate materials. They change over time, absorb, react. Those who treat them must know them, respect them. Linea Terra was born precisely from here: from the desire to create products capable of prolong its life without altering its nature.

Chemistry, if intelligent, can protect without suffocating. It can enhance, without distorting. And this is the philosophy that guides every formulation of the Terra Line.

A range for each stage of treatment

Cleaning, protection, maintenance. Linea Terra covers all needs.

From water-repellent and water-oil repellent impregnants to oils and waxes, each product is designed to be effective but discreet. To penetrate deeply into the surfaces without forming films, to respect the original colours, to simplify maintenance without canceling the materiality.

Terracotta treated with Linea Terra maintains its warm tone and rustic appearance. Stone breathes, marble resists. Surfaces improve, without losing their soul.

Active, non-invasive protection

Terra Line products do not just protect against stains or water. They offer an invisible barrier against wear, oxidation, air pollution and efflorescence.

Many treatments are water-based, easy to use, respectful of the environment and health. Some, such as emulsion oils or consolidants, are designed for penetrate deeply into materials, reinforcing its structure and preventing degradation.

The variety of available finishes — from satin to glossy, from opaque to waxed — allows you to customize the visual effect, without ever distorting the essence of the material treated.

A result that lasts and renews itself

Routine maintenance is an integral part of the cycle. specific waxes, recovery impregnants, stain-resistant strengtheners ensure that surfaces remain protected, beautiful and functional over time. There is no need to start over every time: just keep intelligently.

All Linea Terra products are developed in Italy, in the Newchemical laboratories, with a careful selection of raw materials and continuous monitoring of effectiveness and compatibility.

A human and technical approach together

Newchemical is a company that has made empathic chemistry his signature. We don't just sell a treatment: We offer a solution, tailor-made, driven by experience and built on trust.

Each product of the Terra Line is born from a concrete question, from a real problem, from a discussion with those who work in the field.

That's why it works. Because it's made of substance, of listening, of evolution. And because when chemistry is moved by respect, it truly becomes a positive force.